The Marketing Canvas Method
Marketing has always needed a structured language. This is it.
A shared vocabulary for strategy, so two people looking at the same situation reach the same conclusion. Twenty-four dimensions to describe your marketing, nine archetypes that are derived and not chosen, six steps from diagnosis to a twelve-month plan.
Learned and applied by
100+ teams have used the method, built and tested across a decade of cohorts at Solvay Brussels School.
Play it through
Find your archetype
The archetype is not chosen. It is derived. Answer three questions and the matrix returns one of nine strategic operating systems. Same inputs, same archetype, every time.
M3, the growth curve. The stage of your category lifecycle.
M4, judged from your customer's point of view. Most companies sit lower than they think.
Your goal for this cycle. One lever, full pull.
Where are you starting from?
Pick your path.
Learn the method
I am new to this.
Start with the language. Twenty-four dimensions, nine archetypes and six steps, explained and free to use.
Explore the method →Get the book
I am building a strategy.
The complete method in about three hundred pages, with twenty case studies from Tesla, Patagonia, LEGO, Airbnb, Nokia and more.
See the book →Run a workshop
I need my team aligned.
A facilitated sprint through all six steps. Your team leaves with a scored canvas, a named archetype and a twelve-month roadmap.
Work with us →What people say
Not a discussion. A diagnosis.
“
It gave me a real diagnostic of every step that needed doing, and what still had to be done. You leave knowing exactly what to work on tomorrow and how to move your marketing forward concretely.
[Name]
[Role, company]
“
The Marketing Canvas really structures your strategy. You are not always aware of all the connections between the different elements. This method makes those links visible and gives everything consistency.
[Name]
[Role, company]
“
A perfect complement to the Business Model Canvas. Where the BMC maps your business model, the Marketing Canvas gives you the full picture for building your marketing strategy on top of it.
[Name]
[Role, company]
What comes next
Run it with your team.
A workshop or a mentoring engagement takes you through all six steps, from a scored canvas to a named archetype to a twelve-month roadmap your team owns. Methodology is only half the job. The other half is making it stick.
Want to start on your own first? Run the free Quick Assessment.
Marketing is the only core business function without a shared operating system. This book provides one.
Marketing strategy,
without the noise.
Join the people learning the Marketing Canvas Method — one issue at a time.
Read by marketers, founders, and students across Europe. Unsubscribe anytime.