The Marketing Canvas Method
Find what is holding back your revenue goal, and fix it in the right order.
For one offer in one market: set your revenue goal, see the posture your market calls for (one of nine archetypes), score the 8 to 10 parts of your marketing that decide that goal, and turn the gaps into a plan your budget and your team can carry. Built for founders and SMEs, and for corporate teams offer by offer.
Where are you now?
Start from your situation
Learned and applied by
Applied in 100+ workshops since 2015, built and tested across a decade of cohorts at Solvay Brussels School.
Play it through
Find the posture your situation calls for
The archetype is not chosen. It is derived. Answer three questions and the matrix returns one of nine postures. Same inputs, same posture, every time.
M3, the growth curve. The stage of your category lifecycle.
M4, judged from your customer's point of view. Most companies sit lower than they think.
Your goal for this cycle. One lever, full pull.
Where are you starting from?
Pick your path.
On this site: the free Quick Assessment, the book, the cards and workshops with your team. The reference of the method, free to read, is on marketingcanvas.net.
Learn the method
I am new to this.
Start with the language. Twenty-four dimensions, nine archetypes and six steps, explained and free to use.
Explore the method →Get the book
I am building a strategy.
The method in print (first edition, 2026), 265 pages, with twenty case studies from Tesla, Patagonia, LEGO, Airbnb, Nokia and more.
See the book →Run a workshop
I need my team aligned.
A facilitated sprint through all six steps. Your team leaves with a scored canvas, its posture and a roadmap in three cycles: FIX, ALIGN, SCALE.
Work with us →What comes next
Run it with your team.
A workshop or a mentoring engagement takes you through all six steps, from a scored canvas to the posture your situation calls for and a roadmap in cycles your team owns. Methodology is only half the job. The other half is making it stick.
Want to start on your own first? Run the free Quick Assessment.