Marketing has always needed
a structured language.
This is it.
The Marketing Canvas Method gives marketing teams, entrepreneurs, and anyone building something a shared vocabulary for strategy — so two people looking at the same situation arrive at the same conclusion.
on strategy
One shared language.
Derived, not chosen.
Start with the language. 24 dimensions, 9 archetypes, 6 steps — a structured vocabulary for strategy that anyone can learn, with or without a marketing background.
Learn the method →Like the Business Model Canvas, it walks you through every station and forces you to ask the right questions — and build real hypotheses about your product, step by step.
It gave me a real diagnostic of every step that needed doing — and what still had to be done. You leave knowing exactly what to work on tomorrow and how to move your marketing forward concretely.
The Marketing Canvas really structures your strategy. You're not always aware of all the connections between the different elements — this method makes those links visible and gives everything consistency.
A perfect complement to the Business Model Canvas. Where the BMC maps your business model, the Marketing Canvas gives you the full picture for building your marketing strategy on top of it.
Marketing is the only core business function without a shared operating system. This book provides one.
Need a facilitated session?
We run structured MCM workshops with marketing leadership teams — from half-day scoring sessions to full strategic roadmap engagements. Remote and on-site across Europe.
Marketing strategy,
without the noise.
Join the people learning the Marketing Canvas Method — one issue at a time. No jargon. No theory for theory's sake. Just the ideas that actually help you build better strategy.
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